We absolutely LOVE the idea of a special shopping day devoted to supporting local, small and independent businesses. In fact, we think it should happen year-round! Here are a couple of web articles that talk about why shopping at small businesses is a great idea:
Yes, it's really cool that when you use your American Express card at a registered small business today you'll get a one time $25 credit on your statement for the first $25 you spend. That's great for you - but if you really want to support the business you're visiting, make the rest of your purchases today in CASH.